One thing we are deeply passionate about at Eos Elite is exercise and self-improvement. It has become increasingly clear in today's world that we have significant challenges to our mental and physical health. We believe that exercise and self-improvement are not only essential for physical health but also mental well-being. That drive to improve oneself is lined with purpose, resilience and grit.

At first we took small steps to help empower athletes and runners to improve. We launched our collection of UltraSoft grip socks, which help maximise potential through improving agility making our athletes quicker, preventing blisters making our athletes be able to sustain their performance and stabilising ankles to make our athletes confident in every step. This product was our initial step, resonating with our core values, to empower improvement.

Our running project took flight a year later. Recognising the transformative power of running for both mental and physical well-being, we started developing a range of running products engineered to eliminate barriers and liberate runners to run with freedom. This initiative was our way of expanding our international influence as we were pulled by demand in the UK market. This marked the beginning of our new mission to empower movement.